Blogging
It’s no secret that blogging can be lucrative for business. Small businesses that blog receive an average of 126% more leads than those that don’t. Meanwhile, 70% of consumers say their purchasing decisions are influenced by blogs. In 2016,...
Why do headlines matter
I’m sure we can all recall a particularly powerful headline we have seen in the past. But have you ever considered what made it so memorable? A headline should be an appetiser for the main dish, enough to whet...